Growth Strategy
Market opportunity, positioning, expansion, launch architecture and growth priorities grounded in evidence.
Market entry · TAM/SAM/SOM · Competitive intelligence · GTMNew York · Strategy · Data · AI · Marketing
Strategy first.
AI where it creates growth.
I help brands decide where to grow, what to change and how to use data and AI to make the strategy work in the real world.
24+ years
Data, analytics, marketing and growth leadership across enterprise and high-growth environments.
$200M+media decisions influenced
$45Mmedia spend optimized
42%CAC reduction
64%ROAS lift
The proposition
Growth is not a dashboard.
It is a decision system.
Most companies already have data. What they are missing is a sharper answer to the business question: where should we invest, what should we stop, who matters most, and which opportunities are actually worth pursuing?
I connect strategy, analytics, marketing science and AI so leaders can move from signal to decision — and from decision to measurable growth.
From boardroom question to operating plan
Clarity before complexity.
I start with the business decision, not the technology. Then I identify the data, analytical method and AI capability that can materially improve that decision.
How I work →Advisory
Four ways I help brands grow smarter.
Built for companies that need senior strategic thinking and hands-on quantitative depth in the same room.
Marketing Intelligence
Measurement that identifies which investments actually create incremental demand and profitable growth.
Bayesian MMM · Incrementality · Attribution · Budget optimizationAI for Growth
Practical AI built around business value — not AI theater. Prediction, decisioning, automation and personalization.
AI strategy · Agentic workflows · Predictive models · Next-best actionCustomer Intelligence
Understand which customers create value, who is at risk and which experiences change lifetime economics.
CLV · Segmentation · Churn · Retention · PersonalizationAI without theater
Build systems that help people make better decisions.
No fake “live” dashboards. No invented real-time data. The value is in designing a system that continuously improves how the business allocates capital, understands customers and acts on market signals.
01Sense
Bring together market, customer, media and operational signals.
02Decide
Use causal models, predictive analytics and AI to prioritize action.
03Act
Operationalize the recommendation in marketing, CRM and business workflows.
04Learn
Measure impact and update the strategy as new evidence arrives.
Selected results
Proof should be specific.
A small selection of outcomes already reflected in my existing portfolio.
Automotive · Marketing science
$45M
Media spend optimized through Bayesian MMM.
Reallocated investment toward channels with stronger incremental contribution and improved cost-per-test-drive.
Luxury · Customer intelligence
70%
ROI uplift on VIP acquisition.
Financial services · Growth
42%
Reduction in customer acquisition cost.
Retail · Personalization
64%
Lift in ROAS from next-best-offer intelligence.
How I work
Rigorous enough for data.
Clear enough for leadership.
Every engagement is structured around a business decision and the economic outcome it needs to create.
Diagnose
Clarify the business question, constraints and economics before touching the technology.
Design
Define the strategy, measurement system and data signals that matter.
Build
Apply analytics and AI only where they improve the decision or execution.
Scale
Operationalize, measure and refine until the capability becomes part of how the business works.
Client reviews
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Your portrait
Atul Mohan
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About
Executive strategy with a data scientist's rigor.
I work at the intersection of business strategy, marketing, analytics and AI — translating complexity into decisions leaders can act on.
My background spans enterprise data, marketing science, growth strategy and AI. I have worked with senior executives and operators on decisions ranging from media investment and customer value to market entry, platform strategy and AI adoption.
Ph.D.Data Analytics, Science & Engineering — Princeton University
MBAStrategy & Marketing — Michigan Ross
24+ yearsEnterprise data, AI, analytics & marketing
Engage
What is the growth decision you need to make next?
Tell me the business problem. We can determine whether strategy, data, AI, marketing science — or a combination — is the right answer.